Don't you just love when USA websites ship to the UK? After purchasing the browbar-to-go which is used on a daily basis I wanted to test the water with their lip glosses too.
Whitening Lightning "Colour your dial" lip glosses are currently in the process of rebranding to "Gerard Cosmetics" (that would explain the variation in packaging between the different colours that I ordered!). In my opinion it's a change for the better; the gold lid looks so much more luxurious and the "GC" logo is far more elegant and sophisticated. For those of you wondering about the handy mirror on the side and the revolutionary LED lighting on the inside of the lid, fear not! It's still there.
With the aesthetics being awarded a big thumbs up it's time to get down to the nitty gritty. The formula is pretty fantastic, it's opaque without feeling thick and heavy on your lips. It doesn't feel too sticky like many lip glosses, rather tacky which is a good reassurance that it's going to last for a few hours. The real winner for me is the pigmentation, it's such a rarity to find a line of lip glosses that consistently produce such great colour pay off - what you see in the tube is exactly what you get once applied to the lips. My favourite of the bunch has to be Coral Craze.
The only (slight) downfall is the price, at $24 a pop their pricey. However, there are so many promotional codes circulating at the moment, I would highly recommend you to put a quick search into google before hitting the checkout button.